“Communication is the transference and understanding of meaning.” (Robbins, 310)
“Communication is the process by which information is exchanged and understood by two or more people, usually with the intent to motivate or influence behaviour.” (Daft, 567)
It is a continuous process that occurs in various contexts and uses cultural symbols. It is a process that purposefully uses spoken, nonverbal and visual symbols. Communication involves and affects nearly every disciplinary field, including business.
Basic Communication Principles.
Communication is a Process. The exchange of messages is on-going and dynamic. Our internal communication and our exchanges with others are always changing and growing.
Communication is Continuous. Communication starts at birth. Even if we do not talk then non-verbal communication occurs. Non-verbal communication includes body movements such as gestures, facial expressions and vocal sounds that do not use words. We also continually communicate internally. Intrapersonal communication involves both intentional and unintentional message exchange. For Example, some of our thought processes are unintentional, such as when the body signals thirst to the brain, but our internal critical thinking, listening and reading are intentional communication.